In 2020, an outbreak occurred and almost all enterprises were killed by surprise. Especially in the textile industry, who thought that the domestic epidemic situation had improved, the company finally "guarded the cloud to see the moon", but did not expect the new coronary pneumonia epidemic to spread wildly abroad. What is even worse is that bad news such as "backorders" and "order shortages" are coming all over the world, which has caused foreign trade enterprises to encounter unprecedented and severe challenges.

Shaoxing Zehao Textile Co., Ltd. ("Zehao Textile" for short), which has been engaged in foreign trade production for a long time, was also quite "brain-scratching" some time ago. The company's general manager Yan Liangmin said that as overseas epidemics continued to spread, Central and South American countries continued to see port closures, shutdowns, and even closure of the country, which led to successive cancellations and postponements of foreign orders, and the company faced no small problems. pressure.

It is understood that Zehao Textile was established in 2006 and has always been rooted in Keqiao. Its chemical fiber products are exported to Central and South America. Although there are not many employees in the company, with its integrity management and special products, Zehao Textile has consistently ranked in the top ten of Keqiao's foreign trade enterprises.

In response to this epidemic, how can the company seek new development opportunities in the crisis? Mr. Yan said that order protection, market protection and contract fulfillment are the biggest challenges facing foreign trade companies, and maintaining customers is the first important point. At present, the company has about 98% coverage in Mexico, Colombia, Venezuela, Peru and other Central and South American markets. Nearly half of these countries are old customers who have been cooperating since the company was founded. "Last year, the company's revenue performance reached US $ 61.06 million, an increase of 25% year-on-year." When talking about last year's results, Mr. Yan was very happy. However, when returning to the topic of the impact of the epidemic, he said seriously: "Despite the foundation of many years of cooperation, the company and customers have long trusted each other, but the impact of the epidemic should not be underestimated. Recently, he is actively communicating with customers to obtain more Understand and support. "

At the same time, Mr. Yan also mentioned that the expansion of business can not do without the help of the meeting. He said that since the company participated in the Canton Fair in 1998, it has had 22 years of exhibition experience and has witnessed the development and growth of the Canton Fair. However, this special situation this year also has a certain impact on the preparation for the exhibition. "Exhibiting in previous years, under the premise of understanding customers, classify products into categories, so as to specialize in customer needs, and can also 'come back with full load' after the exhibition is withdrawn. This spring, the Canton Fair will bring the exhibition online, which is a new breakthrough." Yan Liangmin said.

In addition, President Yan believes that it is the right way to practice internal skills, retain old customers, and develop new customers when orders are reduced. He said: "As long as the customer provides a piece of fabric, our company will improve the product and incorporate innovative elements to make the product rejuvenate."

As one of the weight-bearing enterprises, General Manager Shen of Shaoxing Shao Murray Textile Co., Ltd. also complained to reporters: "In the past years, the shipment will be started after the fifteenth day of the first month. It has had a very big impact. Coupled with the out-of-control overseas epidemic, this year can be described as a big blow. "

It is understood that Shaoxing Shao Murui Textile Co., Ltd. mainly produces knitted and woven fabrics, mainly for export orders, and its products are mainly sold to Indonesia, Bangladesh and Myanmar markets. Although the current epidemic prevention and control work has entered a new stage, Mr. Shen said that he still cannot slack off and needs comprehensive anti-epidemic measures to ensure the smooth operation of the company. After resuming work, the company distributes protective materials such as masks and disposable gloves to employees every day, disinfects the office area at a fixed time every day and checks the physical condition of employees twice a day.

Despite facing many problems such as increased return rate, reduced order volume, and fulfillment of export contracts, Mr. Shen is most worried about the loss of foreign customers, because this will have a large impact on the company in the next two to three years. Some time ago, in order to help foreign trade enterprises overcome difficulties together, the central government and local governments at various levels have successively issued a series of bailout policies and measures. With this promotion, Shaoxing Shao Murui Textile Co., Ltd. is also actively responding to and overcoming difficulties after resuming work.

According to President Shen, in order to ensure business sustainability, the company carried out inventory analysis and forecast in a timely manner and actively communicated with customers at home and abroad. The Bangladesh office and the Hong Kong office of the company are actively planning. At the same time, contact the supplier for the first time to understand the situation, evaluate the supplier's risk, and manage the enterprise's cash flow, and strive to minimize the impact of the epidemic on the operation of the enterprise. President Shen said: "I believe that the negative impact on the industry is temporary and the positive push is long-term. Now we are keeping up with the policy and stabilizing our orders, waiting for the market to recover after the outbreak. "

The winter is gone and the galaxy is long and bright. Although the haze of the epidemic is still looming over the current situation, the enterprises will make full use of their efforts and work together to achieve a new dawn.